June 27, 2007
From The Email Wars Blog - What is Domain Blocking Doing to Deliverability?
With so many spoofing emails out there from eBay, Amazon, National City, Amex, Hallmark, etc, what effect does domain blocking have on a brand?
I have not seen any conclusive studies or tests about this issue, but it is on my mind lately as I see so many scams out there. Even ones we get spoofing our domains. We know that they are not legitimate, but if this is happening to people you might email or that are already on your lists and they decide to block junk by the domain… it just might impact your campaigns.
Does anyone have any stats or insight on this? Or should I just not worry about it?
From The Email Wars - www.theemailwars.com
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