From The Email Wars Blog - Adventures in Travel Email Marketing
Like most business persons, as well as consumers in some cases, we get a fair share of travel emails from airlines. hotels and travel portals. Those of us that spend much of our time on the road might get a few more than others… but what works? I am not, well maybe slightly, an email design snob, but I really wanted to take a look at some that have called themselves out to me for various reasons lately.
When I think about travel I think about fun, excitement, new experiences, safety and a good time. Are email marketing campaigns from travel brands delivering this experience? Let’s see.
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